Abstract:
This study examines the relationships between service awareness,
consumption power, consumption desire, and their effects on hotel passenger flow.
Findings indicate significant influences on guest behavior and decisions within the
hotel sector. Emphasizing the importance of service awareness among hotel staff,
the study underscores its positive impact on customer satisfaction. Moreover, it
highlights the connection between consumer demand, purchasing power, and
passenger movement, advocating alignment with high-end service expectations.
The interplay of consumer desire, purchasing power, and service awareness
necessitates comprehensive strategies for hotel administrators. Elevating service
awareness, customizing services, and consistently delivering quality experiences
enhance passenger flow, satisfaction, and loyalty, contributing to overall success.
The study advances theoretical understanding in hospitality and consumer
behavior and offers practical guidance for hotel management .
Addressing limitations, future research should expand samples and explore
additional influencing factors for a holistic view of hotel passenger flow.
