• BUSINESS PLAN OF IT’S TAICHAN 

  Agnes, Michelle Anastasia (President University, 2023)

  It’s Taichan is a business engaged in food and beverage industry that has been running for a year. It’s Taichan’s provides taichan satay, the menu consist of Sate Ayam, Sate Kulit, Chicken Wings, Indomie Taichan. It’s ...
• FACTORS INFLUENCING BRAND LOYALTY AND PURCHASE INTENTION: THE CASE OF FAST FASHION BUSINESS IN GREATER JAKARTA 

  Tifani, Tira (President University, 2023)

  Purpose – This study aims to investigate the brand loyalty and purchase intention behaviour of young fast fashion customers i.e. the working age of Gen Z and Millennials in Greater Jakarta, Indonesia through Customer-Based ...
• ATTEND INTENTION OF MOTORSPORT EVENTS IN INDONESIA: THE INFLUENCE OF EVENT IMAGE, PERCEIVED PRICE, AND FEAR OF MISSING OUT (FOMO) 

  Asri, Ni Wayan Dinda Rini (President University, 2023)

  Purpose This research aims to investigate the underlying variables affecting spectator’s intention to attend motorsport events in Indonesia. Design/methodology/approach Using purposive sampling method, the survey ...
• CUSTOMER REPURCHASE INTENTION: THE INFLUENCE OF SERVICE QUALITY, PRICE FAIRNESS, ATMOSPHERE, AND CUSTOMER SATISFACTION AMONG COFFEE SHOPS IN JAKARTA 

  Dhamayanti, Ken Ayu (President University, 2023)

  Purpose The goal of this study is to examine how service quality, atmosphere, price fairness and customer satisfaction influence customer repurchase intention toward coffee shops in Jakarta, and to identify the most ...
• THE IMPORTANT OF SOCIAL MEDIA MARKETING FOR BUSINESS 

  Budiman, Goldie (2023)

  Purpose The purpose of this study is to gain knowledge on how to manage and create social media marketing content for business purposes to engage with individuals by the presence of popular social media platforms especially ...
• PENGARUH AKTIVITAS PEMASARAN MELALUI SOSIALMEDIA YANG DIMEDIASI OLEH WORD OF MOUTH MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SCARLETT (STUDI KASUS BEKASI REGENCY) 

  Yasser, Achmad (President University, 2023)

  Tidak dapat dipungkiri bahwa pada kenyataannya terdapat persaingan yang tinggi di antara perusahaan-perusahaan produk perawatan kulit. Setiap perusahaan, baik dalam maupun luar negeri, memiliki penawaran yang menarik dan ...
• PENGARUH KOMPENSASI, LINGKUNGAN KERJA, DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA DI DPRD KAB. BEKASI 

  Lestari, Hani Tri (President University, 2023)

  Penelitian bertujuan untuk meneliti pengaruh kompensasi, lingkungan kerja, dan budaya organisasi terhadap kepuasan kerja pegawai. Objek yang menjadi penelitian ini merupakan pegawai DPRD Kab. Bekasi. Jumlah populasi ...
• PENGARUH KOMPENSASI DAN FLEKSIBILITAS KERJA TERHADAP MINAT MELAMAR PEKERJAAN MELALUI PERAN REPUTASI PERUSAHAAN SEBAGAI VARIABEL MEDIASI PADA MAHASISWA MANAJEMEN UNIVERSITAS PRESIDEN 

  Saragih, Debora Elizabeth (President University, 2023)

  Tujuan penelitian ini adalah untuk mengetahui pengaruh kompensasi dan fleksibilitas yang ditawarkan perusahaan dan reputasi perusahaan terhadap minat melamar pekerjaan. Penelitian ini dilakukan pada mahasiswa angkatan ...
• PENGARUH PELATIHAN KERJA, KOMPENSASI FINANSIAL DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN BPJS KETENAGAKERJAAN CIKARANG 

  Hendrawan, Khansa Zahradita (President University, 2023)

  Penelitian ini bertujuan untuk meneliti pengaruh pelatihan kerja, kompensasi finansial, dan pengembangan karir terhadap kinerja karyawan. Objek yang menjadi penelitian ini merupakan karyawan BPJS Ketenagakerjaan Cikarang. ...
• PENGARUH BUDAYA ORGANISASI, LINGKUNGAN KERJA DAN STRES KERJA TERHADAP KEPUASAN KERJA MAHASISWA KELAS KARYAWAN DI CIKARANG UTARA, KABUPATEN BEKASI 

  Septianingrum, Osha (President University, 2023)

  Tujuan penelitian adalah untuk mengetahui pengaruh budaya organisasi, lingkungan kerjadan stres kerja terhadap kepuasan kerja mahasiswa kelas karyawan di Cikarang Utara, Kabupaten Bekasi. Kuesioner digunakan untuk ...
• PENGARUH KOMPENSASI DAN GAYA KEPEMIMPINAN TERHADAP TURNOVER INTENTION MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING 

  Rachman, Arif (President University, 2023)

  Penelitian bertujuan untuk meneliti pengaruh kompensasi dan gaya kepemimpinan terhadap turnover intention melalui kepuasan kerja pegawai. Objek yang menjadi penelitian ini merupakan pegawai PT XYZ. Jumlah populasi sebanyak ...
• TURNOVER INTENTION AMONG GEN Z EMPLOYEES IN JABODETABEK 

  Ryu, Son Hwa (President University, 2023)

  With the Covid-19 pandemic, dramatic alteration has been made to workforce's affective, cognitive, and behavioral processes. In light of emerging trends such as the great resignation and the quiet quitting, is it critical ...
• THE EFFECT OF LIFESTYLE AND SOCIAL INFLUENCE ON GENERATION Z ATTRACTION FOR THEIR INTENTION AS SOCIAL ENTREPRENEURS 

  Simamora, Issachiella Putri (President University, 2023)

  Social entrepreneurship is believed to be one of the right steps and is being encouraged to reduce poverty. This is because, the development of entrepreneurship can increase employment so that it can reduce unemployment. ...
• BUSINESS PLAN OF WINS CATERING 

  Sari, Winda (President University, 2023)

  The food industry is the most prospective industry with high profits, because it is related to basic needs that must be met for life, so the food industry is a timeless sector that is always sought after and needed. The ...
• THE INFLUENCE OF ACTIVITY, INTEREST, AND OPINION ON FAST FOOD ONLINE PRODUCT PURCHASE DECISIONS MEDIATED BY CUSTOMER TRUST DURING THE PANDEMIC COVID-19 

  Carissa, Lydia (President University, 2023)

  This study aims to determine the influence of Generation Z's Lifestyle which can be measured through Activities, Interests, and Opinions (AIO) on fast food online product purchasing decisions during the pandemic. The ...
• THE INFLUENCE OF FINANCIAL RATIOS AND MACROECONOMIC FACTORS TOWARD STOCK PRICES OF BANK CATEGORY KBMI 3 & 4 

  Widijono, Venantius Ivan (President University, 2023)

  This study aims to investigate the influence of financial ratio and macroeconomics factors toward stock price of bank category KBMI 3 & 4. This research used quantitative approach. There are seven independent variables ...
• THE INFLUENCE OF PT TELKOM ACCESS STRATEGY ON SERVICE QUALITY, AND COMPANY’S REPUTATION TO ENHANCE THE CUSTOMER LOYALTY 

  Amri, Ahmad Dwi Syaiful (President University, 2023)

  This study aims to test and analyze the effect of perceptions of service quality and company reputation. Against Telkom Access customer service and its impact on customer loyalty from Indihome. This research uses ...
• THE IMPACT OF INNOVATION, CONSUMER BEHAVIOUR CHANGES, AND THE COVID-19 PANDEMIC ON REPURCHASE INTENTION: THE MEDIATING ROLE OF CUSTOMER SATISFACTION IN WARUNK UPNORMAL 

  Permatasari, Olivia Rengganis (President University, 2023)

  This study explores the profound impact of the COVID-19 pandemic on the restaurant industry, with a focus on Warunk Upnormal, a prominent player in the food and beverage sector. By examining innovation, shifts in consumer ...
• THE INFLUENCE OF HEDONISM, FOMO, AND PROMOTION TOWARDS IMPULSE BUYING AMONG GEN-Z IN ONLINE SHOPPING: The Role of Mediating Peer Pressure on FOMO 

  Sabil, Khaira Ulfia (President University, 2023)

  The internet has become highly advanced and continues to be widely utilized. Many people in Indonesia use the internet due to its ease of use and practicality. The rise of digital technology has significantly impacted ...
• FAKTOR KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN MELALUI MINAT BELI DAN CITRA MEREK SEBAGAI VARIABEL MEDIASI PADA GENERASI Z DI PLATFORM LAZADA 

  Munthe, Reny Tri Juni (President University, 2023)

  Beauty products are an important element in everyday life and have become a lifestyle. Currently beauty products are experiencing rapid development with public interest increasing every year. The growth of the beauty ...

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