Abstract:
Indonesia is an archipelagic country rich in natural resources, culture, and human resources.
Indonesia's abundant and attractive wealth makes tourists lured to visit tourist areas in
Indonesia. Tourism is the main sector that is expected to drive the Indonesian economy. Tourism
is considered as the main sector, especially because it has such a big impact in the economic,
social and environmental fields. The tourism industry has experienced significant effects from
the spread of Covid-19, which have been felt not just in economic activity and transportation,
the government's decision to impose temporary restrictions on tourists' accessto tourist spots
as a result of the epidemic caused the tourism industry to temporarily halt. The pandemic's
existence has also resulted in a marked decline in the number of tourists, both localand foreign.
This certainly causes the tourism industry to experience considerable losses due to the closure
of access for foreign tourists and the enforcement of the policy of closing the tourist attraction
itself. However, after going through the long period of the COVID-19 pandemic, there is a new
challenge that must be overcome immediately, namely increasing thetourism sector in the new
normal era. The solution that can be done to increase the tourism sector in Indonesia is by
utilizing TikTok social media to carry out promotions in the digital eraas it is today, namely by
making PromotionalContent Videosthroughthe TikTok platform.
