Abstract:
Purpose
This research aims to investigate the underlying variables affecting spectator’s
intention to attend motorsport events in Indonesia.
Design/methodology/approach
Using purposive sampling method, the survey contained 19 item statements and is
distributed to 139 millennials and Z generations in Indonesia who are interested in
motorsport events. By developing a regression model, the researcher examined the
extent of influence that event image, perceived price, and fear of missing out
(FOMO) have towards attend intention.
Findings
This study discovered that event image and FOMO has a positive and significant
influence towards attend intention. Perceived price was found to have a positive
but insignificant impact on attend intention, although it still has a simultaneous
influence when combined with event image and FOMO. The findings of this study
encourages stakeholders of motorsport events to employ positive image of the
events and take advantage of trends to create FOMO in order to enhance spectator’s
intention to attend the events.
Originality/value
Despite extensive research in the tourism industry in Indonesia, to the knowledge
of the researcher, this study is the first paper researching motorsport events in
Indonesia with the proposed framework.
