Abstract:
Social entrepreneurship is believed to be one of the right steps and is being
encouraged to reduce poverty. This is because, the development of entrepreneurship
can increase employment so that it can reduce unemployment. The objective of this
research is to analyze how the influence of lifestyle and social influences on interest
and intention as an entrepreneur, especially to become a social entrepreneur by
making Generation Z as a research object. This study uses a quantitative method by
collecting data by random sampling which was obtained by distributing several
questions with the Google Form. Data processing in this study used SmartPLS with
208 respondents. From the results, activity is one of the factors that influence
attraction to entrepreneur and intention to social entrepreneurship, orientation is not
a factor that can influence attraction to entrepreneurship but can influence intentions
to social entrepreneurship, digital platforms are one of the factors that can affect
attraction to entrepreneurship but does not affect the intention to social
entrepreneurship. Meanwhile, social influence is not a factor that can influence
attraction to entrepreneurship and also does not affect intentions to social
entrepreneurship.
