Abstract:
The mobile payment system provides a faster, more convenient, and safer experience
than the existing payment method of carrying cash or a credit card. The purpose of this
study is to analyze the factors that induce various users to use mobile payments in
their daily lives in Jabodetabek Area. This study employed four PUSH factors
(Dissatisfaction, Situational Influence, Facilitating Conditions and Fear of Missing
Out) and four PULL factors (Perceived Convenience, Deal Proneness, Perceived
Usefulness, and Perceived Security) were set as independent variables, and the effects
of these variables on users' behavioral decision were analyzed. The online survey was
conducted among residents aged 17 and over living in Jabodetabek Area, and the data
collected from 262 people were analyzed using a structural equation model (SEM).
The results explain that Dissatisfaction and Fear of Missing Out are significant PUSH
factors for conversion to mobile payment use. It also shows that Perceived
Convenience, Deal Proneness, and Perceived Usefulness are PULL Factors that make
users decide to switch to mobile payments. On the other hand, Situational Influence,
Facilitating Condition, and Perceived Security were analyzed to have no significant
effect on decision adoption. This study provides insight into consumer behavior and
can be used as a reference for building the digitization of the payment system as
quickly as possible.
