2022: Recent submissions

Now showing items 81-83 of 83

THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY, AND PROMOTION TOWARDS PURCHASE DECISION OF XL AXIATA SIM CARD IN JABODETABEK

Ihsan, Rakan Naufal (President University, 2022)

XL Axiata is one of the telecommunication companies that is in a tight competition in the industry. Since, XL Axiata SIM Card are the top brand SIM Card in Indonesia it is still hard to maintain the top brand index from ...
THE INFLUENCE OF ADOPTION MODEL BY UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) ON E-COMMERCE DURING THE COVID-19 PANDEMIC

Yasin, Zilaela (President University, 2022)

This study aims to obtain a significant variable regarding the acceptance of server-based e-commerce users in Indonesia, especially for Generation Z by adopting the UTAUT model and adding one intervening variable, namely ...
THE INFLUENCE OF BRAND COLLABORATION, BRAND IMAGE, AND SOCIAL MEDIA INFLUENCER ON CUSTOMER PURCHASE DECISION (STUDY CASE OF SEPATU COMPASS)

Pangetsu, Brahmantyo (President University, 2022)

Nowadays, sneakers have become a necessity for many people, especially young generations, also a promising business in the creative industry. One of the products produced in Indonesia is the Sepatu Compass. The Sepatu ...

Now showing items 81-83 of 83

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